About Us

I’ve spent over 20 years training people around the world on everything from technology to photography to workflow to creativity – and everything in between.

At my core, I am a teacher. Yes, I love making images – but I love being able to show others how they can make images even more. If I were honest – as things got bigger, I had this feeling that I was beginning to lose a little bit of what motivated me to do this in the first place.

I wanted to make a difference. I wanted to have Impact.

Indulge me in letting me be corny for a second..

Loren Eiseley wrote an essay in 1969 called The Star Thrower. It’s since been modified and shared as The Starfish Story.

Basically – it talks of a kid on the beach who’s throwing starfish into the water. A man comes upon the kid and asks about what he’s doing. The child tells the man that he’s saving the lives of starfish.

The old man replied, “But there must be tens of thousands of starfish on this beach. I’m afraid you won’t really be able to make much of a difference.”

The boy bent down, picked up yet another starfish and threw it as far as he could into the ocean. Then he turned, smiled and said, “It made a difference to that one!”

adapted from The Star Thrower, by Loren Eiseley (1907 – 1977)

I’ve always wanted to be able to help… and one of the best ways to do so is to work on developing a smaller tribe. To speak to thousands.. but to offer a chance to have a smaller group that can really show an improvement in their work- from a technical to the creative.

That’s the core of First Shot School.

You can purchase small courses for a fair price. You can purchase a whole pack at once. But more – we start a conversation where you can email and get your questions answered. Students can group together in Skype sessions and talk. We can have private webinars and really focus on the things you need to get better.

As soon as we reach a capacity of students we can help in a session, all classes are taken down until this group is ready to move on. We then start the process over.

I want us to be dedicated to making sure you get what you need – in any way we can.

Thank you,

RC Concepcion